The project is based on the development of a modern urban neighborhood that integrates Specialty retail, family entertainment area, cinema, hypermarket, and boutique hotel suitesWith the presence of a sign IKEA As one of the main pillars, this enhances the project's appeal to the city's residents and visitors from within the Kingdom and abroad throughout the year.

• An integrated destination that combines shopping, entertainment, hospitality and dining experiences in one open project.
• Active plazas and walkways promote pedestrian traffic and extend the visitor's stay within the project.
• An urban design that connects IKEA with the rest of the project's components through thoughtful movement axes and experience pathways.

• Direct connection to the immigration route and main axes that facilitate access from various neighborhoods of the city.
• Its proximity to the Haramain train station and Prince Mohammed bin Abdulaziz International Airport enhances the tourist presence.
• Clear organization of car entrances and exits with parking solutions that serve visitors throughout the day.
• An internal pedestrian network connects the central plaza to the entertainment corridor and the F&B fronts.

• Main retail street It includes a range of shops and brands that serve visitors daily.
• Recreational walkway Boost includes FEC, cinema, and F&B destinations for families and young people.
• Central square Designed for seasonal events, activities, and entertainment shows.
• Boutique Suites It overlooks the square and active walkways to offer a different accommodation experience for visitors.